DELIVERABLES

Best corporate website (FTSE 100)
Gold – Haleon and Black Sun Global
Silver – Centrica and Comprend
Silver – RS Group plc and SampsonMay
Bronze – Melrose Industries PLC and SampsonMay

 

Best corporate website (other)
Gold – Akin and Living Group
Gold – The Royal Navy and Great State
Silver – Global Infrastructure Partners and Radstone Group
Bronze – Merseyside Violence Reduction Programme and Connect Internet Solutions
Bronze – Stonewater
Highly commended – Priory        

Best use of SEO for corporate communications
Gold – Mullis & Peake LLP Solicitors and Itineris
Silver – B&M and The Organic Agency
Bronze – Qlic IT For Charities and Vixen Digital

 

Best use of mobile or corporate app
Gold – Iris by Crocus.co.uk and Pocket App
Bronze – ITV and Candyspace
Bronze – Quick Insurance

 

Best digital communications as part of an integrated campaign
Gold – Shell China and Burson Beijing
Silver – caba and Bottle PR
Bronze – Allied Universal and G4S
Bronze – Mazars and Living Group

 

Best use of digital to aid a CSR campaign
Gold – Shape History
Silver – caba and Bottle PR
Bronze ­– KiKa and Happy Horizon – EF2

Best corporate viral campaign
Gold – European Patent Office and 1000heads
Silver – Birds Eye UK
Bronze ­– Vodafone 

 

Best use of online video
Gold – The Royal Air Force with Not Going To Uni and Content Marketing Pod
Silver – Snapdragon and 1000heads
Bronze – Dentally and The Organic Agency
Bronze – Mazars and Living Group
Bronze – MRS Digital
Highly commended – Allen & Overy and TEAM LEWIS

Best use of audio
Gold – Financial Services Compensation Scheme and Hanover Communications
Gold – National Crime Agency
Silver – The Royal Air Force with Not Going To Uni and Content Marketing Pod
Bronze – PwC

 

Best digital accessibility
Gold – ServiceNow with Hassell Inclusion
Silver – EE (BT Group)
Silver – Priory
Bronze – Banco Santander and Bestiario

Best digital rebrand
Gold – The Royal Navy and Great State
Silver – Akin and Living Group
Silver – KYC360 and Silver Agency
Silver – South West Water and true digital
Bronze – atNorth    
Highly commended – iOnctura and three thirty studio

Best use of artificial intelligence
Gold – Fonteyn and Elevate Digital
Silver – Qlic IT For Charities and Vixen Digital
Bronze – İşbank

Best use of augmented reality or virtual reality
Gold – DeepWell DTx       
Silver – KFC with Circus and I-AM
Bronze – Random42 Scientific Communication

 

Best use of data
Gold – The Crown Estate’s Marine Data Exchange and Radley Yeldar
Silver – Allied Universal and G4S
Bronze – Eurelectric
Bronze – LifeSearch and equimedia
Bronze – Three and Zenith
Highly commended – iHerb and antics@play

Best innovation
Gold – CooperVision and Bridge
Silver – EE (BT Group)
Bronze – LifeSearch and equimedia
Highly commended – Willmott Dixon and Tribus Digital

 

SOCIAL MEDIA

Best use of existing social media platforms: Small budget <£20K
Gold – International Tree Foundation and famille
Silver – Electronic Arts and Happy Horizon – Vertigo 6

 

Best use of existing social media platforms: Medium budget £20K-75K
Silver – KARACA and SEM

 

Best use of existing social media platforms: Large budget £75K+
Gold – Farrow & Ball and Mindshare Worldwide
Silver – Birds Eye UK 
Bronze – European Patent Office and 1000heads
Bronze – Three and Zenith
Highly commended – G4S and durhamlane

Best community development
Gold – Logitech G and Happy Horizon – Vertigo 6
Silver ­– The University of Manchester
Bronze – iQ Student Accommodation and TONG Global

BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE

Best intranet
Gold – Sevita and Oak Engage
Silver – Willmott Dixon and Tribus Digital
Bronze – Government Project Delivery and Connect Internet Solutions

Best digital employee communications
Gold – Vodafone
Silver – Miele X 
Bronze – Arcadis and Design Portfolio

 

BEST USE OF DIGITAL TO AN INVESTMENT AUDIENCE

Best online annual report
Gold – PPHE Hotel Group and Luminous
Silver – BT Group and Emperor
Silver – Oakley Capital Investments and Friend Studio
Bronze – Banco Santander and Bestiario
Bronze – Informa and Luminous

Best use of digital to an investment audience
Gold – Oakley Capital Investments and Friend Studio
Silver – Julius Baer 
Bronze – Schroder Investment Management (Singapore) Ltd and Schroders Singapore Marketing

 

BEST USE OF DIGITAL TO AID MEDIA RELATIONS 

Best online newsroom
Gold – Automobili Lamborghini S.p.A. and TheNewsMarket
Silver – Renault Group and epresspack
Bronze – Marriott International EMEA and PressArea
Highly commended – Nationwide and Onclusive

EVALUATION

Best evaluation strategy
Gold – TELUS and Onclusive
Silver – Three and Zenith
Bronze – iHerb and antics@play

SECTOR

Best use of digital by a charity, NGO or NFP
Gold – Women's Aid and Hurricane Media Ltd
Silver – caba and Bottle PR
Silver – European Patent Office and 1000heads
Bronze – Climate Safe Lending Network (CSLN) and SEC Newgate UK
Bronze – KiKa and Happy Horizon – EF2
Bronze – Smart Energy GB and ClerksWell

Best use of digital from the education sector
Gold – The University of Manchester
Silver – Cambridge University Press & Assessment and Somersault

Best use of digital from the energy and utilities sector
Gold – Everyone's Energy and Contra Agency
Gold – South West Water and true digital
Silver – Centrica and Comprend
Silver – Centrica plc and durhamlane
Bronze – UK Power Networks and Instinctif Partners
Bronze – Utilita Energy and Adaptable

 

Best use of digital from the engineering, manufacturing, industrial and basic materials sector
Gold – Melrose Industries PLC and SampsonMay
Gold – RS Group plc and SampsonMay
Silver – Autoliv and IDX
Bronze – AtkinsRéalis and IDX

 

Best use of digital from the financial services sector
Gold – Octopus Money and Burson
Silver – Ageas and Fresh Egg
Silver – Julius Baer 
Bronze – LifeSearch and equimedia
Bronze – Tikehau Capital and IDX

 

Best use of digital from the FMCG, food and beverage sector
Gold – St Austell and true digital
Silver – Coca-Cola Europacific Partners and Bridge
Bronze – Birds Eye UK     
Bronze – Milliways and Headland Consultancy

 

Best use of digital from the healthcare and pharmaceutical sector
Gold – Bupa and Hurricane Media Ltd
Silver – CooperVision and Bridge
Silver – Haleon and Black Sun Global
Bronze – Genmab and Brunswick Group
Bronze – iOnctura and three thirty studio
Highly commended – Incyte and Random42 Scientific Communication

Best use of digital from the professional services sector
Gold – PwC
Silver – Hudgell Solicitors and Contra Agency
Silver – Mullis & Peake LLP Solicitors and Itineris
Bronze – Akin and Living Group
Bronze – Allen & Overy and TEAM LEWIS
Bronze – MBL Seminars and Contra Agency

Best use of digital from the property, construction and facilities management sector
Gold – Willmott Dixon and Tribus Digital
Silver – G4S and durhamlane
Bronze – Legal & General Investment Management and Radley Yeldar
Bronze – Native Residential and SampsonMay

Best use of digital from the public sector
Silver – The Civil Aviation Authority – ATOL and AB Brand and Marketing
Bronze – Merseyside Violence Reduction Programme and Connect Internet Solutions

Best use of digital from the retail sector
Gold – Farrow & Ball and Mindshare Worldwide
Silver – Iris by Crocus.co.uk and Pocket App

Best use of digital from the technology, media and telecommunications sector
Gold – Snapdragon and 1000heads
Silver – OnePlus and Happy Horizon – Vertigo 6
Bronze – Exponentia.ai     
Bronze – Prosus and IDX
Bronze – Vodafone

 

GRAND ACCOLADES

Digital agency of the year

Winner – 1000heads

 

Grand prix

Winner – Farrow & Ball and Mindshare Worldwide