Past winners
Deliverables
Best corporate website
- Gold - BG Group and Addison Group
- Gold - Interserve plc and Purestone
- Silver - Tesco and Addison Group
- Bronze - Royal Navy and E3
- Highly commended - Lloyds Banking Group and DigitasLBi
- Highly commended - Nutreco and eFocus
Best corporate app
- Gold - Orange and E3
- Silver - Turkcell Hesabim
- Bronze - Brandtone and Beem
- Highly commended - Arup and Wardour
- Highly commened - Turkcell Platinum
Best use of mobile and portable devices
- Silver - Barclays Bank plc
- Bronze - PayPal and Purestone
- Bronze - Sony and Isobar
- Highly commended - Microsoft Xbox and UM London
Best use of digital to aid a CR campaign
- Gold - Samsung Electronics
- Silver - Aviva plc
Best digital rebrand
- Gold - Turkcell and R/GA London
- Silver - Royal Navy and E3
- Bronze - Fliks.co.uk and Impero
- Highly commended - Ooredoo and Havas Media Middle East
- Highly commended - Tesco and Addison Group
Best use of online video
- Gold - The King’s Fund
- Gold - Microsoft and UM London
- Silver - Sony Mobile and DigitasLBi
- Bronze - Danone Waters – Volvic and Kameleon Worldwide
- Highly commended - NATS
Best corporate viral campaign
- Gold - Beats by Dr. Dre and R/GA London
- Silver - Xbox (‘Keycode’) and UM London
- Bronze - Compassion in World Farming and Catsnake Film
- Highly commended - Historic Scotland and Storm ID
Best digital communication as part of an integrated campaign
- Gold - Beats By Dr. Dre and R/GA London
- Silver - Microsoft Office 365 and UM London
- Bronze - Marie Curie Cancer Care
- Highly commended - 3M Scotch and Escapade
- Highly commended - Xbox and UM London
Social Media
Best use of existing social media platforms (small budget)
- Gold - Philips and Emanate for OneVoiceConnect
- Silver - Bahamas Tourist Office and Expedia Media Solutions
- Bronze - DigitasLBi #RaveCave
- Bronze - Museum of London and Bloom Worldwide
- Highly commended - IKEA and iProspect
- Highly commended - University of Cambridge Judge Business School Executive
- Education and Touchpoint Digital
Best use of existing social media platforms (medium budget)
- Gold - Kellogg’s Krave, Carat and Isobar
- Silver - Twentieth Century Fox Home Entertainment and Way To Blue
- Bronze - Carlsberg UK and DigitasLBi
- Highly commended - Nectar and Freestyle Interactive
Best development of proprietary social media platforms
- Gold - Autism West Midlands
Best development of proprietary social media tools
- Gold - Commetric
Best community development
- Gold - Autism West Midlands
- Silver - element14
- Bronze - NATS and MSLGROUP
- Bronze - RenewableUK and Hill+Knowlton
- Highly commended - Creativepool
Best use of digital to an internal audience
Best intranet
- Gold - Healthwatch England
- Silver - Dana Petroleum and Comprend
- Bronze - International Personal Finance and Branded3
Best digital employee communication
- Gold - Tesco and Mandarin Kite
- Silver - Willis Group and Omobono
- Bronze - Post Office and GR/DD & AB
- Bronze - Roche Products Ltd and theblueballroomltd
- Highly commended - Associated British Foods and MSLGROUP
- Highly commended - Brandtone and Beem
Best use of digital to an investment audience
Best online annual report
- Gold - Legal & General and nexxar
- Silver - Centrica plc and Addison Group
- Silver - Standard Chartered Bank and MSLGROUP
- Bronze - Tesco and Addison Group
- Highly commended - BT and MSLGROUP
Best use of digital to aid media relations
Best online newsroom
- Gold NVIDIA (NASDAQ OMX)
- Bronze LinkedIn (NASDAQ OMX)
Best online newsroom
- Gold - adidas and TheNewsMarket
- Silver - Centrica plc and Addison Group
- Highly commended - Panasonic UK and mynewsdesk
Evaluation
Best evaluation strategy
- Bronze - VimpelCom and Ex Libris MRA
Sector
Best use of digital in the charity, NGO or NFP sector
- Gold - Marie Curie Cancer Care
- Silver - Royal Navy and E3
- Bronze - Team GB and Tamar
- Bronze - UNICEF UK and IgnitionOne
- Highly commended - Science Museum and Redweb
Best use of digital in the energy and utilities sector
- Silver - RenewableUK and Hill+Knowlton
- Highly commended - Peabody Energy
Best use of digital in the financial services sector
- Gold - NatWest Intention and SapientNitro
- Silver - NatWest Auto and SapientNitro
- Bronze - City Index and Branded3
- Highly commended - Barclays Bank plc
- Highly commended - PayPal and Purestone
Best use of digital in the professional services sector
- Gold - PA Consulting Group and Omobono
- Silver - Foosle and Hill+Knowlton
- Bronze - WYG and 9xb
Best use of digital in the technology, media and telecommunications
- Gold - ITV Studios and Rawnet
- Gold - Turkcell and R/GA London
- Silver - Google UK Ltd and R/GA London
- Bronze - Warner Bros. and TH_NK
- Highly commended - Xbox (‘Keycode’) and UM London
Best use of digital in the engineering and manufacturing sector
- Gold - RS Components and Freestyle Interactive
- Silver - Infineum International Ltd and Bray Leino
- Highly commended - Arup and Wardour
Best use of digital in the food and beverage sector
- Gold - Pepsi Max and AMVBBDO
- Silver - Diageo Baileys and R/GA London
- Bronze - Kellogg’s Krave, Carat and Isobar
- Highly commended - Brancott Estate Pioneers and Impero
Best use of digital in the retail sector
- Gold - IKEA and iProspect
- Silver - Philips and Emanate for OneVoiceConnect
- Bronze - Bathstore and 9xb
- Highly commended - Sainsbury’s and AMVBBDO
Best use of digital in the travel and leisure sector
- Gold - South African Tourism Board and UM London
- Silver - Virgin Holidays Cruises and Branded3
- Bronze - Emirates Airline and Havas Media Middle East
- Bronze - The R&A and Storm ID
- Highly commended - NATS and MSLGROUP
- Highly commended - Tourism Ireland and iProspect
Best use of digital in the healthcare sector
- Gold - AXA PPP healthcare and BOTTLE
- Highly commended - skn and Tamar
Best use of digital in the property sector
- Gold - Interserve plc and Purestone
- Silver - Express Bi-folding Doors and 9xb
- Bronze - Willmott Dixon and MadeByPi
- Highly commended - Lend Lease and Kolab Digital
Best use of digital in the public sector
- Gold - Royal Navy and E3
- Bronze - The National Galleries of Scotland and Storm ID
- Highly commended - The Scottish Government and Storm ID
Digital Agency of the year
- R/GA London
Digital Campaign of the year
- Royal Navy and E3