Past winners
Deliverables
Best corporate website
- Gold GlaxoSmithKline (Radley Yeldar)
- Silver HEINEKEN (Addison Group and eFocus)
- Silver Rexam PLC (Addison Group)
- Bronze Tesco (Addison Group)
- Highly commended Laing O'Rourke (Radley Yeldar)
Best corporate app
- Gold Future plc
- Silver Rexam PLC (Addison Group)
Best use of SEO for corporate communications
- Gold ADT (Bloom Agency)
- Highly commended Robert Dyas (Threepipe)
Best use of mobile and portable devices
- Gold Barclays
- Gold RBS (SapientNitro)
- Silver PureGym (Indicia)
- Bronze British Heart Foundation
- Highly commended Shell International (Tigerspike)
Best use of digital to aid a CR campaign
- Gold The IKEA Foundation (Kindred)
- Silver Aviva (Hill+Knowlton Strategies)
- Bronze Waitrose (Stepping Stone Media)
- Highly commended SABMiller plc
- Highly commended Tesco (Addison Group)
Best use of digital in a change or rebrand situation
- Gold mfldirect (Yucca)
- Silver Bwin (AKQA)
- Bronze Allianz (STEAK)
- Highly commended Aberdeen Asset Managers Ltd
- Highly commended The Commercial Bank of Qatar (Industry)
Best use of online video
- Gold NIVEA (Agency Republic)
- Silver NSPCC – ChildLine (ShootMedia)
- Bronze Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)
- Highly commended PwC (MerchantCantos)
- Highly commended Rexona (R/GA London)
Best corporate viral campaign
- Gold Beats by Dr. Dre (R/GA London)
- Silver Turkcell (Wanda Digital)
Best digital communication as part of an integrated campaign
- Gold British Heart Foundation
- Silver Comms-care (Purestone TFM)
- Bronze Shop Direct Group (Indicia)
- Highly commended Accenture (Omobono)
Social Media
Best use of existing social media platforms
- Gold Nike (AKQA)
- Silver Debenhams Spring (STEEL London)
- Bronze Doritos Mariachi (AMVBBDO)
- Bronze Turkcell (Wanda Digital)
- Highly commended EY (SAS London)
- Highly commended Mars Snickers (AMVBBDO)
Best development of proprietary social media tools/platforms
- Gold Getty Images (R/GA London)
- Highly commended Competwition (Branded3)
Best community development
- Gold Nike (AKQA)
- Silver Digital Unite (Slingshot Sponsorship)
- Bronze O2 (Hope&Glory)
- Highly commended Golden Wonder (BOTTLE)
Best use of digital to an internal audience
Best intranet
- Gold Coca-Cola Enterprises
- Bronze Forevermark (SmallWorlders)
Best digital employee communication
- Gold British Airways (Wardour)
- Silver The IKEA Foundation (Kindred)
- Bronze Sainsbury’s (ICM Research)
- Highly commended Orange Global (e3 Media)
- Highly commended Action for Children
Best use of digital to an investment audience
Best online annual report
- Gold Rexam PLC (Addison Group)
- Gold Sainsbury’s (SAS London)
- Silver Tesco (Addison Group)
- Bronze Prudential plc (Addison Group)
- Highly commended BASF SE
- Highly commended Rio Tinto (Black Sun)
Best use of digital to aid media relations
Best online newsroom
- Gold NVIDIA (NASDAQ OMX)
- Bronze LinkedIn (NASDAQ OMX)
Evaluation
Best process to evaluate a digital campaign/digital communications
- Gold Premier Inn (DigtiasLBi)
- Silver Coca-Cola Europe (Commetric)
- Bronze An oil major (Commetric)
- Highly commended Golden Wonder (BOTTLE)
Sector
Best use of digital by a NGO, NFP or charity
- Gold Kids Company (AMVBBDO)
- Gold NSPCC – ChildLine (ShootMedia)
- Silver The IKEA Foundation (Kindred)
- Bronze Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)
- Highly commended Young Scot (Storm ID)
Best use of digital in the energy and utilities sector
- Gold Puma Energy (MerchantCantos)
- Silver Shell International (Tigerspike)
- Bronze EDF Energy (Corporate Edge)
Best use of digital in the financial services sector
- Gold Barclays
- Silver Aviva (Hill+Knowlton Strategies)
- Bronze The Commercial Bank of Qatar (Industry)
- Highly commended Barclays (Jacaranda)
- Highly commended borro (Threepipe)
Best use of digital in the professional services sector
- Gold ESPC (Storm ID)
- Silver Accenture (Omobono)
- Bronze Eddisons Chartered Surveyors (9xb)
- Highly commended Association of Online Publishers (inPress Online)
Best use of digital in the technology, media and telecoms sector
- Gold O2 (Hope&Glory)
- Gold Sony Mobile (DigitasLBi)
- Silver Sony Pro Europe (Faith the Agency)
- Bronze BT (SAS London)
Best use of digital in the engineering and manufacturing sector
- Gold Subsea 7 (Black Sun)
Best use of digital in the food and beverages sector
- Gold Doritos Mariachi (AMVBBDO)
- Silver Mars Snickers (AMVBDDO)
- Bronze Meantime Brewing (Hope&Glory)
- Highly commended Den Gamle Fabrik (Essencius and Unfold by Essencius)
- Highly commended Lavazza (Focus PR)
Best use of digital in the retail sector
- Gold Greggs (STEEL London)
- Silver Shop Direct Group (Indicia)
- Bronze Debenhams Beauty (STEEL London)
- Bronze Debenhams Spring (STEEL London)
- Highly commended Printed.com (Threepipe)
Best use of digital in the travel and leisure sector
- Gold PureGym (Indicia)
- Silver TaylorMade adidas (Purestone TFM)
- Bronze Betfred (IgnitionOne)
- Bronze Virgin Atlantic Airways (DigitasLBi)
- Highly commended Cunard (DigitasLBi)
Best use of digital in the healthcare sector
- Gold NIVEA (Agency Republic)
- Silver Freederm (Bray Leino)
- Silver Lundbeck (Ogilvy DigitalHealth and Ogilvy HealthPR)
- Bronze BMS / AZ (Ogilvy DigitalHealth)
- Highly commended Tudor Reilly Health
Best use of digital in the property sector
- Gold Green Park (Further)
- Silver Shaftesbury (Black Sun)
- Bronze Amtico International (Freestyle Interactive)
- Best use of digital in the public sector
- Gold Corinium Museum (TapMob)
Digital Agency of the year
- AMVBBDO
Digital Campaign of the year
- Nike (AKQA)