2010
Deliverables
Best corporate website
- Gold - Centrica (The Group)
- Silver - Kingfisher (The Group)
- Bronze - Asda
Best corporate blog
- Gold - BDO (Edelman)
Best use of mobile
- Gold - Autotrader (Sponge)
- Silver - Central Office of Information and DCSF (20:20)
- Bronze - RBS Retail (Mediacom)
Best use of digital to aid a CR campaign
- Gold - Network Rail (Further)
- Silver - BCS (Glasshouse Partnership)
- Bronze - SABMiller (The Group)
Best use of digital in a change or brand transformation situation
- Gold - O3b Network (Merchant)
- Silver - BCS (Glasshouse Partnership)
- Bronze - Diageo/Ketel One (Red Letter Design)
Best use of online video
- Gold - BCS (Glasshouse Partnership)
- Silver - Home Retail Group (SAS)
- Bronze - J Sainsbury (SAS)
Best corporate viral campaign
- Gold - 3M (20:20)
- Silver - Vodafone (TBG Digital)
Best integration of digital and traditional formats
- Gold - P&MM Employee Benefits (Summersault)
- Silver - S&C Johnson (Edelman)
- Bronze - B Braun Medical (HR Media Ltd)
Best digital corporate advertising campaign
- Gold - Deutsche Bank (Doremus)
Social Media
Best use of existing social media tools/sites
- Gold - E.ON (Salterbaxter)
- Silver - BBC World Service
- Bronze - Centrica (The Group)
Best development of proprietary social media tools
- Silver - Edelman
Best community development
- Gold - TalkTalk (Citigate Dewe Rogerson)
- Silver - Lloyds TSB Commercial Finance (Freestyle Interative)
Best use of social media in a crisis
- Gold - Eurostar (We Are Social)
Best use of digital to an internal audience
Best intranet
- Gold - Webjam
- Silver - Royal Mail (Reading Room)
- Bronze - Credit Suisse
Best digital employee communication
- Gold - DHL (theblueballroom)
- Silver - Boots UK Ltd (Media Maker)
- Bronze - BP (World Television)
- Bronze - T-Mobile (Words & Pictures Ltd)
Best use of digital to an investment audience
Best online annual report
- Gold - Centrica (The Group)
- Gold - Prudential (The Group)
- Silver - WPP (Addison)
- Bronze - Home Retail Group plc (SAS)
- Bronze - Legal and General (Nexxar)
Best use of digital to aid media relations
Best online newsroom
- Gold - SABMiller (The Group)
- Silver - FirstDirect (Wolfstar)
- Gold - Visit Britain (Glide Technology)
Best multimedia press release
- Gold - Sony Ericsson (Wolfstar)
- Silver - The Coca-Cola Company (World Television)
Evaluation
Best Evaluation process
- Gold - Commetric
Sector
Best use of digital by an NGO, NFP or charity
- Gold - The King's Fund
- Silver - Macmillan Cancer Support
- Bronze - School Food Trust (Spinnaker)
- Unite the Union (Redweb)
Best use of digital by sector
- FT.com
- Liberal Democrats (Echo Research)
- Northern Rock plc (Think Ltd)
- Ocean Sky (Omobono)
- Syngeta (Echo Research)
- TalkTalk (Citigate Dewe Rogerson)
Grand Prix
- Centrica