Stick to the objective

• The most successful entries relate their results back to the original objectives
• Although statistics can be impressive, there is no point trying to force them into the submission if they are not relevant to the brief or category
• Clear objectives ensure the judges can appropriately assess the results

Use convincing but informative language 

• Take the judges on the same journey the project undertook. By utilising the correct language you have the ability to engage, excite and persuade the judges that your work above all other competitors deserves an award. Be original
• However, avoid using unnecessary jargon to make your entry sound exciting as it can make the project seem vague and unclear
• Please stick rigidly to the word count. This is to ensure you do not 'waffle' and to ensure you succinctly deliver your message. Our judges will have a large number of entries to read and evaluate

Provide accurate and clear information

• Ensure all cross-referenced information matches up, as our expert panel of judges will thoroughly check this. For instance, make sure your visual evidence doesn’t contradict the entry statement
• You should ensure you touch on all of the criteria (objective, research and planning, creativity and innovation, strategy and implementation and results) mentioned in the entry guide in a clear and concise way. The judges will score your entry based on these criteria
• It is preferable to provide actual figures rather than percentages. If you do use percentages, make sure you provide the judges with a clear context of the audience and sector. This will allow the judges to understand and make better sense of your entry
• Stick to the word count to succinctly deliver your message. Our judges will have a large number of entries to read and evaluate

Tailor your entry to fit the category

• If you are entering one project into multiple categories, make sure you adapt your entry to fit each category
• If you are submitting a long-term project, please be clear about which stage of the project you are entering
• The project’s strategy must have been developed, launched or carried out between December 2022 and June 2024

 

For further guidance on crafting your entry, download the entry and information guide here.

 

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Need help with creating your awards entry? Our supporting partner, Boost Awards can help with just that. Find out how their team of awards experts can help here.

Please contact Melanie at melanie.han@cravenhillpublishing.com or +44 (0)20 3950 5356 for any queries regarding entries​ and advice on categories to enter.