Last Year’s Winners

Digital Impact Awards 2012 Winners

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Deliverables

Best corporate website

• Gold Tesco (The Group)
• Silver J Sainsbury plc (SAS)
• Bronze BBC
• Highly commended Saudi Aramco (LBi)
• Highly commended TelecityGroup (Design by Structure)

Best use of SEO for corporate communications

• Gold Mixamate (inPress Online)
• Silver Kuoni (LBi)
• Bronze Asda (Razorfish)

Best use of mobile and portable devices

• Gold Harper Collins (the OTHER Media)
• Silver Nokia and CNN
• Bronze Centrica (The Group)
• Highly commended The R&A (Endava)

Best use of digital to aid a CR campaign

• Gold Aviva and Railway Children (Hill+Knowlton Strategies)
• Bronze Centrica (Context)
• Bronze WPP

Best use of digital in a change or rebrand situation

• Gold Burton’s Biscuit Co. (UM London)
• Silver Hachette (The BIO Agency)
• Bronze Microsoft (LBi)
• Bronze TelecityGroup (Design by Structure)
• Highly commended East Cambridgeshire District Council (Ferrier Pearce)

Best use of online video

• Gold Coalition for Equal Marriage (NÜKO)
• Silver Corning Incorporated (Doremus)
• Bronze Microsoft (LBi)
• Highly commended O2 (Hope and Glory PR)
• Highly commended Tesco

Best corporate viral campaign

• Gold Corning Incorporated (Doremus)
• Silver Promark PR (Ossian Productions)
• Silver Satmetrix (Threepipe)
• Bronze Bank Constanta (LeavingStone)
• Highly commended LBi Rave
• Highly commended Cisco (Octopus)

Best digital corporate advertising campaign

• Gold Bank Constanta (LeavingStone)
• Silver Barclays (LBi)

Best digital communication as part of an integrated campaign

• Gold Reckitt Benckiser (The Workroom)
• Silver Skype (1000heads)
• Bronze Accenture (Omobono)
• Highly commended Doritos (AMV BBDO)
• Highly commended Farming First (Glasshouse Partnership)

Social Media

Best use of existing social media platforms/sites

• Gold Nissan (AKQA)
• Silver Skype (1000heads)
• Silver bmibaby (The Rabbit Agency)
• Bronze Bank Constanta (LeavingStone)
• Bronze bmi (The Rabbit Agency)
• Highly commended BBC

Best development of own social media tools/platforms

• Gold Nokia and CNN
• Silver Skype (1000heads)
• Bronze Sony Xperia Media Review Hub (Wolfstar Consultancy)

Best community development

• Gold bmibaby (The Rabbit Agency)
• Silver Unilever (Kaizo)
• Bronze Skype (1000heads)
• Highly commended Castrol EDGE (M&C Saatchi Sport and Entertainment)
• Highly commended SAP (Octopus)

Best use of digital to an internal audience

Best intranet

• Gold Clarks – Your Connection (Bray Leino Yucca)                                                
• Bronze Coca-Cola Enterprises

Best digital employee communication

• Gold Accenture (Omobono)
• Silver Royal Mail Group
• Bronze National Grid (WPA Pinfold)
• Highly commended Coca-Cola Enterprises

Best use of digital to an investment audience

Best online annual report

• Gold Tesco (The Group)
• Silver Aviva (SAS)
• Silver Prudential (The Group)
• Bronze Tullow Oil (The Group)
• Highly commended British American Tobacco (MerchantCantos)

Best use of digital to aid media relations

Best online newsroom

• Gold Honda (NASDAQ OMX)
• Silver BBC
• Silver Heathrow (NASDAQ OMX)
• Bronze Centrica (The Group)
• Highly commended imagineear (Mynewsdesk)

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