How to Enter & Criteria
Please prepare a single PDF document including a short synopsis (up to 300 words) and an entry statement (up to 800 words).
Click here to see an entry template to help you with your submission.
This should be a short summary (300 words or fewer) of what your project was about and why it fits into the category.
This is your chance to tell the judges your story and convince them in 800 words or fewer that your work demonstrates what excellent looks like. The judges score the entries across five sections: context, challenge, strategy, creativity and outcome. To help you with your submission there are some questions for each section you may wish to address. You do not have to answer all the questions, they are here as a guide to help shape your submission.
• This is your chance to provide some background information. Who is the organisation/client? Where do they fit in the market? How does your work fit the category it’s being entered in to?
• Tell the judges what you wanted to achieve. Why was the project undertaken? What need did it fulfil? Did you have specific results in mind when approaching the project?
• This is your opportunity to show off why your work stands out from others. What made your project unique/ innovative? How did you get everyone on board? Why was your project attractive to your audience?
• This is about the approach you took in order to meet your objectives. How did your strategy develop? If working with clients, how much input did they have in the planning? What research was involved? What influenced your decision making? Who was your target audience? How did you reach out to them? How did you implement your strategy? How did you ensure you kept to plan? Did you encounter unexpected difficulties?
• This is about measuring the success of your work. Results do not have to be quantitative but they ought to reflect how the initial objectives were met. Were there any unexpected outcomes? Did you reach/exceed your targets? Were your clients (if applicable) pleased?
If your work hasn’t had any quantifiable results yet then you may include projections and initial reactions to the work.
Each section of the entry statement carries equal importance and will give the judges a whole picture of your project from start to finish. The strongest entries have a clear narrative providing details of how the strategy, creativity and results met the initial objectives.
You may provide the judges with some material to support your statement and help evaluate the work. For example:
- Media coverage
- Project credits
We advise that you provide evidence that matches up to the goals, the strategy and the creative elements of your project. Quantity is not key here. For example if you created a lot of press coverage with your work the judges do not need to see every example, a small selection will provide the necessary evidence. Your supporting materials may be included in your PDF entry or you can upload additional files. Please ensure written material does not exceed three pages and images do not exceed two pages.
If applicable, supply up to three relevant URLs within your PDF, providing any necessary passwords.
Please note that the organisers cannot be held liable to changes in entrants' site architecture or changes that may take place between submission and judging.
Submit your entry by 20 June 2013 and you will receive a £100 discount.
The final deadline is on or before midnight 4 July 2013
For queries call: +44 20 7498 7008
Entries will be judged according to the following criteria:
Objective – was the organisation clear about what it wanted to achieve?
Strategy – did it demonstrate a solid understanding and/or imagination as to how it wanted to achieve the stated objective?
Execution – how well did it carry out the task, from start to finish?
Creativity/innovation – did it show outstanding or extraordinary ideas or forward thinking?
Effectiveness – did the project manifestly achieve its goals?